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Opening Session

Date: May 17, 2019
  • Invocation and Pledge
  • National Anthem
Keynote “Live Your Brand”

Speaker: Aaron Alejandro, Executive Director, Texas FFA Foundation

Aaron Alejandro will share his personal story from a broken home in Dallas, Texas and the extraordinary journey that led him to his role today as Executive Director of the Texas FFA Foundation. Along the path, we will hear about how fairs / expos, organizations and mentors empowered him for success and how the lessons learned through work on the farm prepared him for the challenges of life. In today’s world of social media, we have a unique opportunity to help people to connect with people … long before they may connect with a company, organization or cause. Aaron’s presentation “Live Your Brand” is chalked full of strategies of how you can promote values you want identified with your personal brand and fair/expo. Living your brand then provides you the chance to be “the expert” on chosen content … Aaron’s story and journey will help you better “live your brand.”

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